Designing conversion-focused digital experiences across industries and client needs
As part of an agency team, I worked on a wide range of client engagements across multiple industries,
contributing UX and UI design support for landing pages, marketing websites, and digital campaigns.
Projects ranged from quick-turn promotional pages to larger website redesigns, each tailored to specific
business goals such as increasing traffic, improving engagement, supporting seasonal campaigns, or modernizing
brand presence.
Across clients, common challenges included:
Each client required a solution that balanced brand expression, usability, and conversion — often under tight timelines.
I designed UX-driven landing pages and website experiences that:
Solutions were tailored per client while leveraging consistent UX principles.
Increased engagement and interaction on redesigned pages
Faster turnaround for campaign launches due to reusable patterns and clear UX strategy
Improved clarity and focus on key landing pages
Positive internal and client feedback on usability and visual cohesion
These constraints required adaptable design approaches and efficient collaboration.
Discovery efforts varied by project scope, but often included:
Research was scoped appropriately to timeline and project size.
Design work included:
Designs were iterated quickly to meet deadlines while maintaining quality.
I collaborated closely with:
This cross-functional approach ensured designs were both compelling and implementable.
Validation methods included:
This body of work strengthened my ability to adapt UX principles across
industries and client needs. Designing within varied brand systems and timelines reinforced
the importance of clarity, flexibility, and collaboration in agency environments.
If given more time per engagement, I would expand user testing and deeper analytics analysis to
further quantify impact.